Privacy Policy

Last updated: January 2026

This Privacy Policy explains how LifeUp Global L.L.C-FZ and its operating entity LIFEUP d.o.o. Sarajevo (collectively, "LifeUp Global", "we", "us", or "our") collect, use, disclose, and protect your personal data when you visit our website at lifeupglobal.com or use our services. This policy is aligned with the General Data Protection Regulation (GDPR) and the Bosnia and Herzegovina Data Protection Law (effective October 2025).

1. Data Controller

The data controller responsible for processing your personal data is:

LifeUp Global L.L.C-FZ
Dubai, United Arab Emirates

Operating entity: LIFEUP d.o.o.
Sarajevo, Bosnia and Herzegovina

Email: info@lifeupglobal.com

2. What Data We Collect

We may collect the following categories of personal data:

Personal Information

• Full name, email address, phone number, and postal address
• Date of birth (for age verification and distributor registration)
• Payment and billing information (processed securely via Stripe)
• Account credentials (username and encrypted password)
• Distributor enrollment data, including sponsor information

Usage Data

• IP address, browser type, operating system, and device information
• Pages visited, time spent on pages, and navigation paths
• Referring website or source
• Date, time, and frequency of visits

Cookies and Tracking Technologies

We use cookies and similar technologies to collect usage data and improve your experience. For detailed information, please refer to our Cookie Policy.

3. Legal Basis for Processing

We process your personal data under the following legal bases:

• Consent: When you have given clear, affirmative consent for us to process your data for a specific purpose, such as subscribing to our newsletter or accepting cookies.
• Contract: When processing is necessary to fulfill a contract with you, such as processing your product orders or managing your distributor account.
• Legitimate Interest: When processing is necessary for our legitimate business interests, such as improving our website, preventing fraud, and ensuring network security, provided these interests are not overridden by your rights.
• Legal Obligation: When processing is necessary to comply with applicable laws and regulations.

4. How We Use Your Data

We use the personal data we collect for the following purposes:

• To process and fulfill your product orders
• To create and manage your user or distributor account
• To communicate with you about your orders, account, or inquiries
• To send marketing communications (with your consent)
• To improve our website, products, and services
• To analyze website usage and trends
• To prevent fraud and maintain security
• To comply with legal and regulatory obligations

5. Data Sharing and Third Parties

We do not sell your personal data. We may share your data with the following trusted third-party service providers who assist us in operating our business:

• Stripe: For secure payment processing. Stripe processes your payment information in accordance with their own privacy policy and PCI DSS compliance standards.
• SendGrid: For email delivery services, including transactional emails (order confirmations, account notifications) and marketing communications.
• Hosting and infrastructure providers: For website hosting and data storage.
• Analytics providers: For aggregated, anonymized website analytics.

All third-party providers are bound by data processing agreements and are required to handle your data in compliance with applicable data protection laws.

6. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, or as required by law. Specifically:

• Account data: Retained for the duration of your account and for up to 12 months after account closure.
• Transaction data: Retained for up to 7 years to comply with tax and accounting obligations.
• Marketing data: Retained until you withdraw consent or unsubscribe.
• Usage data: Retained in anonymized form for up to 24 months.

7. Your Rights

Under the GDPR and the BiH Data Protection Law, you have the following rights regarding your personal data:

• Right of Access: You may request a copy of the personal data we hold about you.
• Right to Rectification: You may request correction of inaccurate or incomplete personal data.
• Right to Erasure: You may request deletion of your personal data, subject to legal retention requirements.
• Right to Data Portability: You may request your data in a structured, commonly used, machine-readable format.
• Right to Restriction: You may request restriction of processing in certain circumstances.
• Right to Object: You may object to processing based on legitimate interest or for direct marketing purposes.
• Right to Withdraw Consent: Where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please contact us at info@lifeupglobal.com. We will respond to your request within 30 days.

8. Cookies

Our website uses cookies to enhance your browsing experience, analyze site traffic, and understand user behavior. You can manage your cookie preferences at any time through your browser settings or our cookie consent tool. For complete details, please see our Cookie Policy.

9. International Data Transfers

As we operate across multiple jurisdictions (UAE and Bosnia and Herzegovina), your personal data may be transferred to and processed in countries outside your country of residence. When we transfer data internationally, we ensure appropriate safeguards are in place, including:

• Standard contractual clauses approved by relevant authorities
• Data processing agreements with all third-party providers
• Ensuring the receiving country provides an adequate level of data protection

10. Data Protection Officer

If you have questions or concerns about our data processing practices, or wish to exercise your rights, please contact our Data Protection Officer:

Email: info@lifeupglobal.com
Subject line: Data Protection Inquiry

You also have the right to lodge a complaint with your local data protection supervisory authority if you believe your data has been processed unlawfully.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. We will notify you of any material changes by posting the updated policy on our website with a revised "Last updated" date. We encourage you to review this page periodically.